Me, Myself and A.I.

“I’ve just come to realize A.I. is smarter than I am”, confessed Taxi Driver's

screenwriter, Paul Schrader, in a January post. He elaborated: “I am stunned.

I just sent ChatGPT a script I’d written some years ago and asked for

improvements. In five seconds, it responded with notes as good or better

than I’ve ever received from a film executive” (New York Post). If A.I. is

already replacing humans (by instantly learning from our best), is there a

way to protect the entertainment industry?

The Uncomfortable Truth

During SXSW, Phil Wiser, CTO of Paramount, talked about how AI can assist

(and somehow replace) screenwriters and editors, as well as use predictive

analytics to find stories that audiences will resonate with. Paul showed a

flow chart in which every single step of production (including development

and post) would be assisted by A.I. At the end of the presentation, he had

to cut his session short claiming questions were irrelevant – or maybe too

uncomfortable? Watch the whole presentation on YouTube.

The Future is Here

Producer Pouya Shahbazian, from the Divergent franchise, just launched

Staircase Studios, an AI company that is claiming to make studio-quality

films for under $500,000 each. He already unveiled a five-minute teaser

from the first feature (more on THR).

On Command

Joe Russo, co-director of Avengers: Infinity War and Endgame, predicted

that soon enough we will be able to ask A.I. to generate films under

minutes on voice command. “You could save the AI on your streaming

platform. ‘I want a rom-com starring my avatar and Marilyn Monroe's

avatar,’ and it renders a story with dialogue that mimics your voice”

(Forbes).

Defeating The Purpose

Maybe Joe has a very futuristic imagination, but this scenario defeats the

whole purpose of entertainment, which - if you ask Google Generative A.I. -

is summed up as: to provide enjoyment, relaxation, and a diversion from

daily routines, offering a break from stress and allowing for emotional and

mental rejuvenation.

If you have to create your own entertainment, is it more work or real

amusement? I also wonder if seeing an avatar of ourselves would help us

humans unwind, forget worries, escape from the mundane, or foster new

ideas (generative AI brought up those definitions of entertainment as well).

Humans Only, Please

To incorporate A.I. with responsibility, we need to utilize it as a tool and not

a replacement for human knowledge and expertise. At Malin Entertainment

we have been helping our clients successfully navigate this transitional

moment. Don’t hesitate to contact us!

Best,

Laura Malin

P.S: Please feel free to share this non-AI generated newsletter. It takes us

hours to research, reflect, collect and edit!